Podcast guest. Keynote speaker. Strategy advisor.
Social Commerce. TikTok Shop. The road to $1B.
Jordan West brings an operator's point of view to podcasts, stages, and leadership rooms—grounded in $100M+ in TikTok Shop revenue driven and a goal of $1B in TikTok Shop revenue driven this year.
Founder, Social Commerce Club • EVP Growth, Podean • Host, The Unofficial TikTok Shop Podcast
Priority booking
Give your audience a current, candid look at Social Commerce and TikTok Shop from an operator helping brands turn creator-led demand into durable growth.
Three audience-changing conversations
These are not trend summaries. They are operator-level conversations shaped by $100M+ in TikTok Shop revenue, 2.4B+ views, 510K+ affiliate videos, and the work of building the system in real time.
Sears changed shopping by putting the catalogue—the store—inside every home. TikTok Shop is the modern version at internet speed: the product, salesperson, recommendation, entertainment, and checkout now live inside the same piece of media.
A clear view of how TikTok Shop is changing the way everybody shops—and what brands, retailers, and leaders must reorganize before the market forces them to.
Why the next great distribution advantage is not a bigger ad budget, but a disciplined network of creators. Jordan breaks down recruiting, seeding, activation, incentives, retention, and the systems required to scale creator output without losing quality.
A blueprint for moving from a handful of influencer deals to a creator army that tests more ideas, reaches more customers, and compounds demand every day.
How creator output becomes an operating system when content feedback loops, commerce conversion, GMV Max, paid amplification, and retail signals all learn from one another.
A repeatable model for turning creator activity into measurable growth that compounds beyond TikTok Shop into Amazon, DTC, and retail.
Built in the real world
The specialist TikTok Shop agency building creator, content, commerce, and performance systems for ambitious brands.
Explore Social Commerce Club Jordan is EVP of GrowthPodeanThe global marketplace agency connecting social commerce with Amazon and the broader retail ecosystem.
Explore PodeanBook Jordan
Podcast conversations come first, followed by keynotes and focused strategy engagements for leadership teams.
Social Commerce + TikTok Shop
Bring Jordan on for a sharp, operator-level conversation about TikTok Shop, creator commerce, the changing media model, and what brands need to build next.
Book Jordan on your podcastFor stages, offsites + boardrooms
A provocative, practical keynote on the Social Commerce Singularity, optionally paired with a private working session for the leadership team.
Book Jordan for your stageIn person or virtual
Choose a full in-person day or focused virtual half day to pressure-test your TikTok Shop and social commerce growth system and leave with clear decisions.
Request a strategy dayThe signature keynote
The moment content, creators, commerce, and paid media collapse into one system.
Jordan shows leadership teams why the old funnel is breaking, how creator incentives are reorganizing distribution, and what brands must build now to win the next era of commerce.
Add a private executive session before or after the talk and apply the ideas directly to your business.
Strategy engagements
Both formats are built around your company, your data, and the decisions in front of you. No generic workshop—just a clear executive point of view and a plan the team can run.
One full day • Your team, in the room
A high-context working day for founders, CMOs, and leadership teams. We review the business before the session, diagnose the full growth system together, make the hard decisions, and build the 90-day plan.
Request the full strategy dayFocused half day • Live online
A concentrated virtual session for one consequential question: launching or scaling TikTok Shop, improving creator distribution, fixing content velocity, or aligning the executive team around the next move.
Request the virtual half dayThe social commerce operating system
TikTok Shop works when four engines learn from each other fast enough to compound.
Recruit, activate, and retain the creators who can move the market.
Build the volume and learning loops required to find scalable creative.
Engineer the offer, PDP, live, inventory, and operations around the way TikTok converts.
Turn organic creator signal into efficient scale through GMV Max and paid media.
The strongest programs create demand far beyond the Shop dashboard.
Brands in the arena
Selected brands served across Social Commerce Club and the broader operator network.
Jordan brings the perfect balance of optimization and innovation, knowing how to improve what already works while leaning into emerging opportunities and out-of-the-box thinking.
Nick LamothCrocs
The books
Built from the patterns, mistakes, and operating lessons behind $100M+ in TikTok Shop revenue driven.
Jordan West
The operator's manual for turning TikTok Shop into a serious, accountable revenue channel.
Strategy • Team • Creators • GMV MaxJordan West
Why media, creators, and commerce are converging, and how brands must reorganize to meet the moment.
The thesis behind the keynoteJordan always has a pulse on bleeding-edge marketing tactics and is always willing to share openly.
John RomanBattlBox
Why Jordan
Jordan has owned eight brands, built two agencies, operated restaurants, advised category leaders, and built Social Commerce Club from the operating floor of TikTok Shop. The advice comes from carrying the weight of the decisions himself.
See Social Commerce ClubBook Jordan
Tell us whether you are booking Jordan for a podcast, keynote, full in-person strategy day, or virtual half day. Share the context and the outcome you want, and Jordan will follow up with the right next step.